A LEGO Journey to the East

The LEGO brand has made it's mark on the world for generations. But can LEGO fulfill its mission in reaching children around the world with the fundamental message about learning through play? The company looks east as China represents a bright spot of opportunity and growth. The LEGO group continues its unprecedented growth into China. As with other parts of the world the hope is that LEGO truly inspires the next generation of builders who may discover the LEGO Brand by nature of its unique story-telling and products but ultimately learn and grow through play. As with other parts of the world the hope is that LEGO truly inspires the next generation of builders who may discover the LEGO Brand by nature of its unique story-telling and products but ultimately learn and grow through play.